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SHOE & HANDBAG COLLECTION SS | 2012

PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim EDITOR Chloe Yang

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SSG FOOD MARKET | 2012

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2NE1 LOVES SHINSEGAE | 2013

FASHION PHOTOGRAPHER Heawon Kang STILL LIFE PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim PROP STYLIST Pilyoung Shim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo

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2NE1 LOVES SHINSEGAE EVENT | 2013

DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo

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KIEHL’S SINCE 1851 | 2008

DESIGNER Erick Colon

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BOON THE SHOP & CO. | 2007

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PETER LINDBERGH | FALL 2013

PHOTOGRAPHER Peter Lindbergh

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SSG FOOD MARKET | HOLIDAY | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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S SHINSEGAE STYLE COVERS

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CRAIG McDEAN | SUMMER 2013

PHOTOGRAPHER Craig McDean STYLIST Alex White HAIR STYLIST Olando Pita MAKEUP ARTIST Mark Carrasquillo

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CRAIG McDEAN | SUMMER 2013

EDITING Performata

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CHROME HEARTS X SHINSEGAE PARTY | 2013

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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2NE1 LOVES SHINSEGAE | ADVERTISING | 2013

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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THE SHINSEGAE TEN

PHOTOGRAPHER Wonyoung Jung

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MILLION DOLLAR BABY | MAY 2013

PHOTOGRAPHER Hyewon Kang STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang

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SPRING HAS HATCHED | MAY 2013

PHOTOGRAPHER Hyewon Kang STYLIST Hyungiun Park, Deren Caruana HAIR STYLIST Jisun Han MAKE UP ARTIST Hyunjung Hong EDITOR Chloe Yang

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CHROME HEARTS X BIG BANG & 2NE1 | 2013

PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo

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2NE1 LOVES SHINSEGAE | 2013

DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo

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CRAIG McDEAN | SPRING 2013

PHOTOGRAPHER Craig McDean SET DESIGNER Piers Hanmer STYLIST Edward Enninful HAIR STYLIST Garren MAKEUP ARTIST Nadine Javier Shah

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CRAIG McDEAN | SPRING 2013

EDITING Performata

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FIRST LOOK AT SPRING | 2013

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THE WOMAN IN WHITE | MARCH 2013

PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang

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FIGHT CLUB | MARCH 2013

PHOTOGRAPHER Hyewon Kang STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

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LET’S GET SPORTY | MARCH 2013

PHOTOGRAPHER Junghoon Han STYLIST Myungsun park EDITOR Chloe Yang

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FIRST LOOK AT SPRING | MARCH 2013

PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang

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AFTERNOON TEA PARTY | MARCH 2013

PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim EDITOR Chloe Yang

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THE MODERN ASIAN LIVING | JANUARY 2013

PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim FASHION EDITOR Chloe Yang

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A-LIST OF VALENTINE’S DAY | JANUARY 2013

PHOTOGRAPHER Junghoon Han STYLIST Yoonkyung Lee EDITOR Chloe Yang

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HOLIDAY GIFT LIFESTYLE | 2012

PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

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HOLIDAY GIFT FASHION | 2012

PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

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HOW TO GIVE THANKS | NOVEMBER 2012

PHOTOGRAPHER Junghoon Han

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HOLIDAY FAVORITES | NOVEMBER 2012

PHOTOGRAPHER Wonyoung Jung EDITOR Chloe Yang ASSISTANT STYLIST Sookkyu Min

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THE COSMIC PUPPETS | NOVEMBER 2012

PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang

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SSG FOOD MARKET | OPENING PARTY | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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SSG FOOD MARKET | ADVERTISING | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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SSG FOOD MARKET | MEDIA FACADE | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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SHINSEGAE GANGNAM 2&3 | BEHIND THE SCENES | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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SHINSEGAE GANGNAM 2&3 | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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DESPERATE HOUSE WIFE | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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SSG FOOD MARKET MILK | 2012

DESIGNER Jongyoon Park

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SSG FOOD MARKET JUICE | 2012

DESIGNER Kyungah Sohn

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SHOE & HANDBAG IPHONE COVER | 2012

ILLUSTRATOR Lisa Grue

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SSG FOOD MARKET PEOPLE | 2012

PHOTOGRAPHER Kiho Park EDITOR Chloe Yang

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SSG FOOD MARKET | 2012

BRAND NEW AWARDS 2012 BRAND IDENTITY Mucca Design & Shinsegae Brand Strategy

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SSG FOOD MARKET GIFT | 2012

PHOTOGRAPHER Wonyoung Chung ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

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STYLE NOTES | 2012

PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang

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OBJECTS OF DESIRE | 2012

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SEPTEMBER ISSUE | 2012

001 | THE MODERN GENTLEMAN | SEPTEMBER 2012 002 | A HOMAGE TO DAPHNE | SEPTEMBER 2012

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MEN’S STYLE NOTE | 2012

PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang

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DESIGNERS’ SHOES | 2012

PHOTOGRAPHY Wonyoung Chung EDITOR Chloe Yang DESIGNER Ara Ko A poster style catalogue introducing up and coming Korean shoe designers. Interviewed stories and portraits of these designers were featured.

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SHOE & HANDBAG COLLECTION FW | 2012

PHOTOGRAPHER Seunghwan Jeon, Wonyoung Chung EDITOR Chloe Yang

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BLUE FIT | 2012

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FUNKY ANIMALIER | SEPTEMBER 2012

PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Hyeryung Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

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ROCK THE BEAT! | SEPTEMBER 2012

PHOTOGRAPHER Janghyun Hong STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

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IN THE REALM OF THE SENSES | SEPTEMBER 2012

PHOTOGRAPHER Janghyun Hong STYLIST Yoonhee Cho HAIR STYLIST Daesik Sohn MAKEUP ARTIST Jisun Han EDITOR Chloe Yang

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THIS SEASON’S TOP PICKS | SEPTEMBER 2012

PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park EDITOR Chloe Yang

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THE MODERN GENTLEMAN | SEPTEMBER 2012

PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin HAIR STYLIST Stephen Rose PRODUCER Sooh Hwang EDITOR Chloe Yang

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A HOMAGE TO DAPHNE | SEPTEMBER 2012

PHOTOGRAPHER Sebastian Kim STYLIST Anthony Unwin PROP STYLIST DINOSAUR DISCOVERY ADVENTURES PRODUCER Sooh Hwang EDITOR Chloe Yang

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BATHING BEAUTY | JULY 2012

PHOTOGRAPHER Janghyun Hong

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MEN’S GANGNAM | 2012

PHOTOGRAPHER Alexi Lubomirski PRODUCER Sooh Hwang

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SUMMER MUST-HAVES | JULY 2012

PHOTOGRAPHER Wonyoung Jung STYLIST Yoonkyung Lee

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SUMMER ESSENTIALS | JULY 2012

PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park

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STEVEN MEISEL | SUMMER 2012

PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Edward Enninful MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi

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STEVEN MEISEL | SUMMER 2012

EDITING Performata

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ROCK THE GREEN | MAY 2012

PHOTOGRAPHER Junghoon Han

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MAJESTIC PERFUME | MAY 2012

EDITOR Eugene Jeong PHOTOGRAPHER Wonyoung Jung

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LONDON CALLING | MAY 2012

PHOTOGRAPHER Seunghwan Jeon STYLIST Mary Fellowes

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DESPERATE HOUSE WIFE | MAY 2012

PHOTOGRAPHER Janghyun Hong SET DESIGNER Soomin Kim

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SHINSEGAE LOVES BRITANNIA | 2012

ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko, Junsik Noh

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SHINSEGAE LOVES BRITANNIA | 2012

PHOTOGRAPHER Wonyoung Chung ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

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SHINSEGAE CONSTRUCTION SITE | 2012

PHOTOGRAPHER Kiho Park VISUAL MERCHANDISING DESIGNER Yuree Chung Working with Kiho Park, Shinsegae Construction site documentation became a series of artistic photographs. These images were used for the actual store visual merchandising for the opening ...

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STEVEN MEISEL | SPRING 2012

PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Lori Goldstein MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi

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STEVEN MEISEL | SPRING 2012

EDITING Performata

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DESIGNER SHOES | 2012

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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NEW YEAR | 2012

DESIGNER Hyojung Ryu

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MERRY SHINSEGAEMAS | 2011

VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung DESIGNER Jeewon Baek

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BOON JR. | 2012

D&AD ANNUAL AWARD 2012 ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung

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HOLIDAY GIFT FASHION | 2011

PHOTOGRAPHER Wonyoung Chung EDITOR Chloe Yang

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HOLIDAY GIFT LIFESTYLE | 2011

PHOTOGRAPHER Wonyoung Chung, Junghoon Han EDITOR Chloe Yang

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MAN ON THE BOON INVITE | 2012

DESIGNER Ara Ko

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SHINSEGAE TROPHY | 2011

DESIGNER Kyungah Sohn

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BURBERRY TRUNK SHOW | 2011

DESIGNER Ara Ko

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VECCHIA E NUOVO | 2011

ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee

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81ST ANNIVERSARY | 2011

DESIGNER Kyungah Sohn

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STYLE NOTES INTRODUCTION | 2011

ILLUSTRATION Jean-Philippe Delhomme PHOTOGRAPHER Junghoon Han EDITOR Chloe Yang A dictionary style catalogue was launched for male customers who are not familiar with imported fashion brands. Each brands’ core value and iconic design were explained ...

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STYLE NOTES ACCESSORIES | 2011

PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang After a successful launch of the brand definition style note, accessory style note was made for male customers to help them to finish their fashion statement.

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MEN’S FURNISHING | 2011

PHOTOGRAPHER Junghoon Han

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MEN’S COLLECTION | 2011

PHOTOGRAPHER Junghoon Han

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SHOE & HANDBAG COLLECTION | 2011

PHOTOGRAPHER Wonyoung Chung

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BEDDING COLLECTION | 2011

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THANKSGIVING | 2011

DESIGNER Hyojung Ryu

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JEFF KOONS LOVES SHINSEGAE | PARTY | 2011

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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JEFF KOONS LOVES SHINSEGAE | MAIN STORE DISPLAY | 2011

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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JEFF KOONS LOVES SHINSEGAE | SACRED HEARTS | 2011

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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JEFF KOONS LOVES SHINSEGAE | 2011

FILMING & EDITING Performata ART DIRECTOR Junsik Noh

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MAY GIFT COLLECTION | 2011

EDITOR Chloe Yang

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JEFF KOONS LOVES SHINSEGAE | 2011

3D ARTIST Todd Carosielli DESIGNER Hyojung Ryu, Jongyoon Park, Ara Ko, Junsik Noh PROJECT MANAGER Yangoh Chung

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SHINSEGAE ACADEMY | 2011

ILLUSTRATOR Jean-Philippe Delhomme

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PUBLISHED | 2010

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SOLVE SUNDSBO | 2010

PHOTOGRAPHER Solve Sundsbo STYLIST Havana Laffitte

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SHINSEGAE S PATTERN | 2009

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TULAH RAY | 2009

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SUSHI CHO | 2009

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SOLVE SUNDSBO | 80TH ANNIVERSARY

PHOTOGRAPHER Solve Sundsbo

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SOLVE SUNDSBO | SPRING 2009

PHOTOGRAPHER Solve Sundsbo

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SOLVE SUNDSBO | FALL 2009

PHOTOGRAPHER Solve Sundsbo

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THE WESTIN CHOSUN BEACH | 2000

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SHINSEGAE MAIN STORE | 2009

ILLUSTRATOR Chao Yan

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SHINSEGAE 4N5 | 2006

ILLUSTRATOR Julie Verhoeven

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SHU UEMURA UNIT | 2006 & 2007

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GIORGIO ARMANI BEAUTY | 2008

PHOTOGRAHPY Baron & Baron

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SEJONG SOLOISTS | 2008

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ART SEOUL | 2008

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THIERRY VAN BIESEN | 2008

PHOTOGRAPHER Thierry van Bissen STYLIST Havana Laffitte

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SHU UEMURA | 2008

DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter

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CELEBRATION | 2004

CELEBRATION | BATH & BODY WORKS

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TRUE TEMPTATION | 2004

TRUE TEMPTATION | BATH & BODY WORKS PHOTOGRAPHER James Wojcik DESIGNER Kristina Williams

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SHU UEMURA MAKEUP BAG | 2007

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SHU UEMURA COMMUNICATION | 2007

DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter

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SHU UEMURA WINDOW | 2006 & 2007

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SHU UEMURA CURLER AND CASE | 2006

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SHU UEMURA PRECIOUS LASHES | 2007

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SHU UEMURA X TSANG KIN WAH | 2006

ARTIST Tsang Kkin Wah

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SHU UEMURA X MAMECHIYO | 2006

ARTIST MAMECHIYO

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SHU UEMURA PALETTE INVITE | 2006

DESIGNER Julie Tong

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SHU UEMURA HOLIDAY CURLER | 2006

DESIGNER Jongyoon Park

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TIERNEY GEARON | 2006

PHOTOGRAPHER Tierney Gearon

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SHU UEMURA BLACK | 2005

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JARDIN DE CHOUETTE | 2004

ILLUSTRATOR Chico Hayasaki This project was not produced.

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WHITE HOLIDAY | 2004

WHITE HOLIDAY | BATH & BODY WORKS

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TUTTI DOLCI | 2004

TUTTI DOLCI | BATH & BODY WORKS ILLUSTRATOR Susan Maddux

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ART & CULTURE

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RESTAURANT & FOOD

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FASHION & BEAUTY

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THEORY | 2001

DESIGNER Olivia Paek

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THE CHOSUN HOTEL GROUP | 2001

LOGO DESIGN Chermayeff & Geismar

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THE WESTIN CHOSUN SEOUL | 2000

SELECTED FOR BRANDING AT YOUNG GUNS 3

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BOON THE SHOP | 2001

D&AD ANNUAL AWARD 2001 ART DIRECTORS CLUB 80TH ANNUAL 2001

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BOON SPA | 2000

D&AD ANNUAL AWARD 2000 ID MAGAZINE DESIGN REVIEW 2000 ART DIRECTORS CLUB 79TH ANNUAL