SHOE & HANDBAG COLLECTION SS | 2012
PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim EDITOR Chloe Yang
SSG FOOD MARKET | 2012
2NE1 LOVES SHINSEGAE | 2013
FASHION PHOTOGRAPHER Heawon Kang STILL LIFE PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim PROP STYLIST Pilyoung Shim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo
2NE1 LOVES SHINSEGAE EVENT | 2013
DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo
KIEHL’S SINCE 1851 | 2008
DESIGNER Erick Colon
BOON THE SHOP & CO. | 2007
PETER LINDBERGH | FALL 2013
PHOTOGRAPHER Peter Lindbergh
SSG FOOD MARKET | HOLIDAY | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
S SHINSEGAE STYLE COVERS
CRAIG McDEAN | SUMMER 2013
PHOTOGRAPHER Craig McDean STYLIST Alex White HAIR STYLIST Olando Pita MAKEUP ARTIST Mark Carrasquillo
CRAIG McDEAN | SUMMER 2013
EDITING Performata
CHROME HEARTS X SHINSEGAE PARTY | 2013
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
2NE1 LOVES SHINSEGAE | ADVERTISING | 2013
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
THE SHINSEGAE TEN
PHOTOGRAPHER Wonyoung Jung
MILLION DOLLAR BABY | MAY 2013
PHOTOGRAPHER Hyewon Kang STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang
SPRING HAS HATCHED | MAY 2013
PHOTOGRAPHER Hyewon Kang STYLIST Hyungiun Park, Deren Caruana HAIR STYLIST Jisun Han MAKE UP ARTIST Hyunjung Hong EDITOR Chloe Yang
CHROME HEARTS X BIG BANG & 2NE1 | 2013
PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo
2NE1 LOVES SHINSEGAE | 2013
DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo
CRAIG McDEAN | SPRING 2013
PHOTOGRAPHER Craig McDean SET DESIGNER Piers Hanmer STYLIST Edward Enninful HAIR STYLIST Garren MAKEUP ARTIST Nadine Javier Shah
CRAIG McDEAN | SPRING 2013
EDITING Performata
FIRST LOOK AT SPRING | 2013
THE WOMAN IN WHITE | MARCH 2013
PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang
FIGHT CLUB | MARCH 2013
PHOTOGRAPHER Hyewon Kang STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang
LET’S GET SPORTY | MARCH 2013
PHOTOGRAPHER Junghoon Han STYLIST Myungsun park EDITOR Chloe Yang
FIRST LOOK AT SPRING | MARCH 2013
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang
AFTERNOON TEA PARTY | MARCH 2013
PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim EDITOR Chloe Yang
THE MODERN ASIAN LIVING | JANUARY 2013
PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim FASHION EDITOR Chloe Yang
A-LIST OF VALENTINE’S DAY | JANUARY 2013
PHOTOGRAPHER Junghoon Han STYLIST Yoonkyung Lee EDITOR Chloe Yang
HOLIDAY GIFT LIFESTYLE | 2012
PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang
HOLIDAY GIFT FASHION | 2012
PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang
HOW TO GIVE THANKS | NOVEMBER 2012
PHOTOGRAPHER Junghoon Han
HOLIDAY FAVORITES | NOVEMBER 2012
PHOTOGRAPHER Wonyoung Jung EDITOR Chloe Yang ASSISTANT STYLIST Sookkyu Min
THE COSMIC PUPPETS | NOVEMBER 2012
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang
SSG FOOD MARKET | OPENING PARTY | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
SSG FOOD MARKET | ADVERTISING | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
SSG FOOD MARKET | MEDIA FACADE | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
SHINSEGAE GANGNAM 2&3 | BEHIND THE SCENES | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
SHINSEGAE GANGNAM 2&3 | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
DESPERATE HOUSE WIFE | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
SSG FOOD MARKET MILK | 2012
DESIGNER Jongyoon Park
SSG FOOD MARKET JUICE | 2012
DESIGNER Kyungah Sohn
SHOE & HANDBAG IPHONE COVER | 2012
ILLUSTRATOR Lisa Grue
SSG FOOD MARKET PEOPLE | 2012
PHOTOGRAPHER Kiho Park EDITOR Chloe Yang
SSG FOOD MARKET | 2012
BRAND NEW AWARDS 2012 BRAND IDENTITY Mucca Design & Shinsegae Brand Strategy
SSG FOOD MARKET GIFT | 2012
PHOTOGRAPHER Wonyoung Chung ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang
STYLE NOTES | 2012
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang
OBJECTS OF DESIRE | 2012
SEPTEMBER ISSUE | 2012
001 | THE MODERN GENTLEMAN | SEPTEMBER 2012 002 | A HOMAGE TO DAPHNE | SEPTEMBER 2012
MEN’S STYLE NOTE | 2012
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang
DESIGNERS’ SHOES | 2012
PHOTOGRAPHY Wonyoung Chung EDITOR Chloe Yang DESIGNER Ara Ko A poster style catalogue introducing up and coming Korean shoe designers. Interviewed stories and portraits of these designers were featured.
SHOE & HANDBAG COLLECTION FW | 2012
PHOTOGRAPHER Seunghwan Jeon, Wonyoung Chung EDITOR Chloe Yang
BLUE FIT | 2012
FUNKY ANIMALIER | SEPTEMBER 2012
PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Hyeryung Park PROP STYLIST Soomin Kim EDITOR Chloe Yang
ROCK THE BEAT! | SEPTEMBER 2012
PHOTOGRAPHER Janghyun Hong STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang
IN THE REALM OF THE SENSES | SEPTEMBER 2012
PHOTOGRAPHER Janghyun Hong STYLIST Yoonhee Cho HAIR STYLIST Daesik Sohn MAKEUP ARTIST Jisun Han EDITOR Chloe Yang
THIS SEASON’S TOP PICKS | SEPTEMBER 2012
PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park EDITOR Chloe Yang
THE MODERN GENTLEMAN | SEPTEMBER 2012
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin HAIR STYLIST Stephen Rose PRODUCER Sooh Hwang EDITOR Chloe Yang
A HOMAGE TO DAPHNE | SEPTEMBER 2012
PHOTOGRAPHER Sebastian Kim STYLIST Anthony Unwin PROP STYLIST DINOSAUR DISCOVERY ADVENTURES PRODUCER Sooh Hwang EDITOR Chloe Yang
BATHING BEAUTY | JULY 2012
PHOTOGRAPHER Janghyun Hong
MEN’S GANGNAM | 2012
PHOTOGRAPHER Alexi Lubomirski PRODUCER Sooh Hwang
SUMMER MUST-HAVES | JULY 2012
PHOTOGRAPHER Wonyoung Jung STYLIST Yoonkyung Lee
SUMMER ESSENTIALS | JULY 2012
PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park
STEVEN MEISEL | SUMMER 2012
PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Edward Enninful MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi
STEVEN MEISEL | SUMMER 2012
EDITING Performata
ROCK THE GREEN | MAY 2012
PHOTOGRAPHER Junghoon Han
MAJESTIC PERFUME | MAY 2012
EDITOR Eugene Jeong PHOTOGRAPHER Wonyoung Jung
LONDON CALLING | MAY 2012
PHOTOGRAPHER Seunghwan Jeon STYLIST Mary Fellowes
DESPERATE HOUSE WIFE | MAY 2012
PHOTOGRAPHER Janghyun Hong SET DESIGNER Soomin Kim
SHINSEGAE LOVES BRITANNIA | 2012
ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko, Junsik Noh
SHINSEGAE LOVES BRITANNIA | 2012
PHOTOGRAPHER Wonyoung Chung ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang
SHINSEGAE CONSTRUCTION SITE | 2012
PHOTOGRAPHER Kiho Park VISUAL MERCHANDISING DESIGNER Yuree Chung Working with Kiho Park, Shinsegae Construction site documentation became a series of artistic photographs. These images were used for the actual store visual merchandising for the opening ...
STEVEN MEISEL | SPRING 2012
PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Lori Goldstein MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi
STEVEN MEISEL | SPRING 2012
EDITING Performata
DESIGNER SHOES | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
NEW YEAR | 2012
DESIGNER Hyojung Ryu
MERRY SHINSEGAEMAS | 2011
VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung DESIGNER Jeewon Baek
BOON JR. | 2012
D&AD ANNUAL AWARD 2012 ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung
HOLIDAY GIFT FASHION | 2011
PHOTOGRAPHER Wonyoung Chung EDITOR Chloe Yang
HOLIDAY GIFT LIFESTYLE | 2011
PHOTOGRAPHER Wonyoung Chung, Junghoon Han EDITOR Chloe Yang
MAN ON THE BOON INVITE | 2012
DESIGNER Ara Ko
SHINSEGAE TROPHY | 2011
DESIGNER Kyungah Sohn
BURBERRY TRUNK SHOW | 2011
DESIGNER Ara Ko
VECCHIA E NUOVO | 2011
ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee
81ST ANNIVERSARY | 2011
DESIGNER Kyungah Sohn
STYLE NOTES INTRODUCTION | 2011
ILLUSTRATION Jean-Philippe Delhomme PHOTOGRAPHER Junghoon Han EDITOR Chloe Yang A dictionary style catalogue was launched for male customers who are not familiar with imported fashion brands. Each brands’ core value and iconic design were explained ...
STYLE NOTES ACCESSORIES | 2011
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang After a successful launch of the brand definition style note, accessory style note was made for male customers to help them to finish their fashion statement.
MEN’S FURNISHING | 2011
PHOTOGRAPHER Junghoon Han
MEN’S COLLECTION | 2011
PHOTOGRAPHER Junghoon Han
SHOE & HANDBAG COLLECTION | 2011
PHOTOGRAPHER Wonyoung Chung
BEDDING COLLECTION | 2011
THANKSGIVING | 2011
DESIGNER Hyojung Ryu
JEFF KOONS LOVES SHINSEGAE | PARTY | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
JEFF KOONS LOVES SHINSEGAE | MAIN STORE DISPLAY | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
JEFF KOONS LOVES SHINSEGAE | SACRED HEARTS | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
JEFF KOONS LOVES SHINSEGAE | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh
MAY GIFT COLLECTION | 2011
EDITOR Chloe Yang
JEFF KOONS LOVES SHINSEGAE | 2011
3D ARTIST Todd Carosielli DESIGNER Hyojung Ryu, Jongyoon Park, Ara Ko, Junsik Noh PROJECT MANAGER Yangoh Chung
SHINSEGAE ACADEMY | 2011
ILLUSTRATOR Jean-Philippe Delhomme
PUBLISHED | 2010
SOLVE SUNDSBO | 2010
PHOTOGRAPHER Solve Sundsbo STYLIST Havana Laffitte
SHINSEGAE S PATTERN | 2009
TULAH RAY | 2009
SUSHI CHO | 2009
SOLVE SUNDSBO | 80TH ANNIVERSARY
PHOTOGRAPHER Solve Sundsbo
SOLVE SUNDSBO | SPRING 2009
PHOTOGRAPHER Solve Sundsbo
SOLVE SUNDSBO | FALL 2009
PHOTOGRAPHER Solve Sundsbo
THE WESTIN CHOSUN BEACH | 2000
SHINSEGAE MAIN STORE | 2009
ILLUSTRATOR Chao Yan
SHINSEGAE 4N5 | 2006
ILLUSTRATOR Julie Verhoeven
SHU UEMURA UNIT | 2006 & 2007
GIORGIO ARMANI BEAUTY | 2008
PHOTOGRAHPY Baron & Baron
SEJONG SOLOISTS | 2008
ART SEOUL | 2008
THIERRY VAN BIESEN | 2008
PHOTOGRAPHER Thierry van Bissen STYLIST Havana Laffitte
SHU UEMURA | 2008
DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter
CELEBRATION | 2004
CELEBRATION | BATH & BODY WORKS
TRUE TEMPTATION | 2004
TRUE TEMPTATION | BATH & BODY WORKS PHOTOGRAPHER James Wojcik DESIGNER Kristina Williams
SHU UEMURA MAKEUP BAG | 2007
SHU UEMURA COMMUNICATION | 2007
DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter
SHU UEMURA WINDOW | 2006 & 2007
SHU UEMURA CURLER AND CASE | 2006
SHU UEMURA PRECIOUS LASHES | 2007
SHU UEMURA X TSANG KIN WAH | 2006
ARTIST Tsang Kkin Wah
SHU UEMURA X MAMECHIYO | 2006
ARTIST MAMECHIYO
SHU UEMURA PALETTE INVITE | 2006
DESIGNER Julie Tong
SHU UEMURA HOLIDAY CURLER | 2006
DESIGNER Jongyoon Park
TIERNEY GEARON | 2006
PHOTOGRAPHER Tierney Gearon
SHU UEMURA BLACK | 2005
JARDIN DE CHOUETTE | 2004
ILLUSTRATOR Chico Hayasaki This project was not produced.
WHITE HOLIDAY | 2004
WHITE HOLIDAY | BATH & BODY WORKS
TUTTI DOLCI | 2004
TUTTI DOLCI | BATH & BODY WORKS ILLUSTRATOR Susan Maddux
ART & CULTURE
RESTAURANT & FOOD
FASHION & BEAUTY
THEORY | 2001
DESIGNER Olivia Paek
THE CHOSUN HOTEL GROUP | 2001
LOGO DESIGN Chermayeff & Geismar
THE WESTIN CHOSUN SEOUL | 2000
SELECTED FOR BRANDING AT YOUNG GUNS 3
BOON THE SHOP | 2001
D&AD ANNUAL AWARD 2001 ART DIRECTORS CLUB 80TH ANNUAL 2001
BOON SPA | 2000
D&AD ANNUAL AWARD 2000 ID MAGAZINE DESIGN REVIEW 2000 ART DIRECTORS CLUB 79TH ANNUAL