
REACH OUT AND GIFT | HOLIDAY STORY 2017
Sephora Creative Team!

REACH OUT AND GIFT | HOLIDAY GIFT 2017
Sephora Creative Team!

REACH OUT AND GIFT | HOLIDAY VISUAL 2017
Sephora Creative Team!

REACH OUT AND GIFT | HOLIDAY VIDEO 2017
Sephora Creative Team!

REACH OUT AND GIFT | HOLIDAY CAMPAIGN 2017
Sephora Creative Team!!!

BEAUTY IS YOURS TO DEFINE | VIDEO 2017
Sephora Creative Team!

BEAUTY IS YOURS TO DEFINE | CAMPAIGN 2017
Sephora Creative Team!

SEPHORA PACKAGING | 2015
Sephora Creative Team!

LET’S BEAUTY TOGETHER | 2016
Sephora Creative Team!

SEPHORA SOCIAL | 2016
Sephora Creative Team!

INSTA SUMMER | 2016
Sephora Creative Team!

NEW AT SEPHORA | 2016
Sephora Creative Team!

PLAY! BY SEPHORA BRANDING | 2016
Sephora Creative Team!

REBEL EYES | 2016
Sephora Creative Team!

#SKINGOALS | 2016
Sephora Creative Team!

UNBOTTLE ORIGINALITY | 2016
Sephora Creative Team!

BEAUTY STUDIO & SERVICES | 2016
Sephora Creative Team!

SEPHORA COLLECTION | 2016
Sephora Collection Creative Team!

PLAY! BY SEPHORA | 2016
Sephora Play Creative Team!

PLAY! BY SEPHORA | 2016

PLAY! BY SEPHORA | 2016
Sephora Play Creative Team!

LOVE IS THE REASON | HOLIDAY CAMPAIGN 2016
Sephora Creative Team!

LOVE IS THE REASON | HOLIDAY VIDEO 2016
Sephora Creative Team!

COLOR CORRECTING | 2016
Sephora Creative Team!

KISS ME | 2016
Sephora Creative Team!

LIP BOLDLY | 2016
Sephora Creative Team!

SHOE & HANDBAG COLLECTION SS | 2012
PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim EDITOR Chloe Yang

SSG FOOD MARKET | 2012

2NE1 LOVES SHINSEGAE | 2013
FASHION PHOTOGRAPHER Heawon Kang STILL LIFE PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim PROP STYLIST Pilyoung Shim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo

2NE1 LOVES SHINSEGAE EVENT | 2013
DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo

KIEHL’S SINCE 1851 | 2008
DESIGNER Erick Colon

BOON THE SHOP & CO. | 2007

PETER LINDBERGH | FALL 2013
PHOTOGRAPHER Peter Lindbergh

SSG FOOD MARKET | HOLIDAY | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

S SHINSEGAE STYLE COVERS

CRAIG McDEAN | SUMMER 2013
PHOTOGRAPHER Craig McDean STYLIST Alex White HAIR STYLIST Olando Pita MAKEUP ARTIST Mark Carrasquillo

CRAIG McDEAN | SUMMER 2013
EDITING Performata

CHROME HEARTS X SHINSEGAE PARTY | 2013
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

2NE1 LOVES SHINSEGAE | ADVERTISING | 2013
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

THE SHINSEGAE TEN
PHOTOGRAPHER Wonyoung Jung

MILLION DOLLAR BABY | MAY 2013
PHOTOGRAPHER Hyewon Kang STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang

SPRING HAS HATCHED | MAY 2013
PHOTOGRAPHER Hyewon Kang STYLIST Hyungiun Park, Deren Caruana HAIR STYLIST Jisun Han MAKE UP ARTIST Hyunjung Hong EDITOR Chloe Yang

CHROME HEARTS X BIG BANG & 2NE1 | 2013
PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim DESIGNER Kyungah Sohn EDITOR Chloe Yang PROJECT MANAGER Jaejung Yoo

2NE1 LOVES SHINSEGAE | 2013
DESIGNER Kyungah Sohn PROJECT MANAGER Jaejung Yoo

CRAIG McDEAN | SPRING 2013
PHOTOGRAPHER Craig McDean SET DESIGNER Piers Hanmer STYLIST Edward Enninful HAIR STYLIST Garren MAKEUP ARTIST Nadine Javier Shah

CRAIG McDEAN | SPRING 2013
EDITING Performata

FIRST LOOK AT SPRING | 2013

THE WOMAN IN WHITE | MARCH 2013
PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Jiyoung Lee EDITOR Chloe Yang

FIGHT CLUB | MARCH 2013
PHOTOGRAPHER Hyewon Kang STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

LET’S GET SPORTY | MARCH 2013
PHOTOGRAPHER Junghoon Han STYLIST Myungsun park EDITOR Chloe Yang

FIRST LOOK AT SPRING | MARCH 2013
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang

AFTERNOON TEA PARTY | MARCH 2013
PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim EDITOR Chloe Yang

THE MODERN ASIAN LIVING | JANUARY 2013
PHOTOGRAPHER Wonyoung Jung SET DESIGNER Soomin Kim FASHION EDITOR Chloe Yang

A-LIST OF VALENTINE’S DAY | JANUARY 2013
PHOTOGRAPHER Junghoon Han STYLIST Yoonkyung Lee EDITOR Chloe Yang

HOLIDAY GIFT LIFESTYLE | 2012
PHOTOGRAPHER Wonyoung Chung PROP STYLIST Sumin Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

HOLIDAY GIFT FASHION | 2012
PHOTOGRAPHER Wonyoung Chung FASHION STYLIST Yoonmi Kim ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

HOW TO GIVE THANKS | NOVEMBER 2012
PHOTOGRAPHER Junghoon Han

HOLIDAY FAVORITES | NOVEMBER 2012
PHOTOGRAPHER Wonyoung Jung EDITOR Chloe Yang ASSISTANT STYLIST Sookkyu Min

THE COSMIC PUPPETS | NOVEMBER 2012
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin PRODUCER Sooh Hwang EDITOR Chloe Yang

SSG FOOD MARKET | OPENING PARTY | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

SSG FOOD MARKET | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

SSG FOOD MARKET | MEDIA FACADE | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

SHINSEGAE GANGNAM 2&3 | BEHIND THE SCENES | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

SHINSEGAE GANGNAM 2&3 | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

DESPERATE HOUSE WIFE | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

SSG FOOD MARKET MILK | 2012
DESIGNER Jongyoon Park

SSG FOOD MARKET JUICE | 2012
DESIGNER Kyungah Sohn

SHOE & HANDBAG IPHONE COVER | 2012
ILLUSTRATOR Lisa Grue

SSG FOOD MARKET PEOPLE | 2012
PHOTOGRAPHER Kiho Park EDITOR Chloe Yang

SSG FOOD MARKET | 2012
BRAND NEW AWARDS 2012 BRAND IDENTITY Mucca Design & Shinsegae Brand Strategy

SSG FOOD MARKET GIFT | 2012
PHOTOGRAPHER Wonyoung Chung ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

STYLE NOTES | 2012
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang

OBJECTS OF DESIRE | 2012

SEPTEMBER ISSUE | 2012
001 | THE MODERN GENTLEMAN | SEPTEMBER 2012 002 | A HOMAGE TO DAPHNE | SEPTEMBER 2012

MEN’S STYLE NOTE | 2012
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang

DESIGNERS’ SHOES | 2012
PHOTOGRAPHY Wonyoung Chung EDITOR Chloe Yang DESIGNER Ara Ko A poster style catalogue introducing up and coming Korean shoe designers. Interviewed stories and portraits of these designers were featured.

SHOE & HANDBAG COLLECTION FW | 2012
PHOTOGRAPHER Seunghwan Jeon, Wonyoung Chung EDITOR Chloe Yang

BLUE FIT | 2012

FUNKY ANIMALIER | SEPTEMBER 2012
PHOTOGRAPHER Seunghwan Jeon STYLIST Yoonmi Kim HAIR STYLIST Junghan Kim MAKEUP ARTIST Hyeryung Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

ROCK THE BEAT! | SEPTEMBER 2012
PHOTOGRAPHER Janghyun Hong STYLIST Myungsun Park PROP STYLIST Soomin Kim EDITOR Chloe Yang

IN THE REALM OF THE SENSES | SEPTEMBER 2012
PHOTOGRAPHER Janghyun Hong STYLIST Yoonhee Cho HAIR STYLIST Daesik Sohn MAKEUP ARTIST Jisun Han EDITOR Chloe Yang

THIS SEASON’S TOP PICKS | SEPTEMBER 2012
PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park EDITOR Chloe Yang

THE MODERN GENTLEMAN | SEPTEMBER 2012
PHOTOGRAPHER Victor Demarchelier STYLIST Anthony Unwin HAIR STYLIST Stephen Rose PRODUCER Sooh Hwang EDITOR Chloe Yang

A HOMAGE TO DAPHNE | SEPTEMBER 2012
PHOTOGRAPHER Sebastian Kim STYLIST Anthony Unwin PROP STYLIST DINOSAUR DISCOVERY ADVENTURES PRODUCER Sooh Hwang EDITOR Chloe Yang

BATHING BEAUTY | JULY 2012
PHOTOGRAPHER Janghyun Hong

MEN’S GANGNAM | 2012
PHOTOGRAPHER Alexi Lubomirski PRODUCER Sooh Hwang

SUMMER MUST-HAVES | JULY 2012
PHOTOGRAPHER Wonyoung Jung STYLIST Yoonkyung Lee

SUMMER ESSENTIALS | JULY 2012
PHOTOGRAPHER Junghoon Han STYLIST Myungsun Park

STEVEN MEISEL | SUMMER 2012
PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Edward Enninful MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi

STEVEN MEISEL | SUMMER 2012
EDITING Performata

ROCK THE GREEN | MAY 2012
PHOTOGRAPHER Junghoon Han

MAJESTIC PERFUME | MAY 2012
EDITOR Eugene Jeong PHOTOGRAPHER Wonyoung Jung

LONDON CALLING | MAY 2012
PHOTOGRAPHER Seunghwan Jeon STYLIST Mary Fellowes

DESPERATE HOUSE WIFE | MAY 2012
PHOTOGRAPHER Janghyun Hong SET DESIGNER Soomin Kim

SHINSEGAE LOVES BRITANNIA | 2012
ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko, Junsik Noh

SHINSEGAE LOVES BRITANNIA | 2012
PHOTOGRAPHER Wonyoung Chung ILLUSTRATOR Daisy de Villeneuve ART DIRECTOR Jungmin Kim DESIGNER Ara Ko EDITOR Chloe Yang

SHINSEGAE CONSTRUCTION SITE | 2012
PHOTOGRAPHER Kiho Park VISUAL MERCHANDISING DESIGNER Yuree Chung Working with Kiho Park, Shinsegae Construction site documentation became a series of artistic photographs. These images were used for the actual store visual merchandising for the opening ...

STEVEN MEISEL | SPRING 2012
PHOTOGRAPHER Steven Meisel SET DESIGNER Mary Howard STYLIST Lori Goldstein MAKEUP ARTIST Pat McGarth HAIR STYLIST Guido Palau MANICURIST Jin Soon Choi

STEVEN MEISEL | SPRING 2012
EDITING Performata

DESIGNER SHOES | 2012
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

NEW YEAR | 2012
DESIGNER Hyojung Ryu

MERRY SHINSEGAEMAS | 2011
VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung DESIGNER Jeewon Baek

BOON JR. | 2012
D&AD ANNUAL AWARD 2012 ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee VM DIRECTOR Kyungwon Choi VM DESIGNER Yuree Chung

HOLIDAY GIFT FASHION | 2011
PHOTOGRAPHER Wonyoung Chung EDITOR Chloe Yang

HOLIDAY GIFT LIFESTYLE | 2011
PHOTOGRAPHER Wonyoung Chung, Junghoon Han EDITOR Chloe Yang

MAN ON THE BOON INVITE | 2012
DESIGNER Ara Ko

SHINSEGAE TROPHY | 2011
DESIGNER Kyungah Sohn

BURBERRY TRUNK SHOW | 2011
DESIGNER Ara Ko

VECCHIA E NUOVO | 2011
ART DIRECTOR Alex Suh ILLUSTRATOR Jessica Lee

81ST ANNIVERSARY | 2011
DESIGNER Kyungah Sohn

STYLE NOTES INTRODUCTION | 2011
ILLUSTRATION Jean-Philippe Delhomme PHOTOGRAPHER Junghoon Han EDITOR Chloe Yang A dictionary style catalogue was launched for male customers who are not familiar with imported fashion brands. Each brands’ core value and iconic design were explained ...

STYLE NOTES ACCESSORIES | 2011
PHOTOGRAPHER Junghoon Han DESIGNER Junsik Noh EDITOR Chloe Yang After a successful launch of the brand definition style note, accessory style note was made for male customers to help them to finish their fashion statement.

MEN’S FURNISHING | 2011
PHOTOGRAPHER Junghoon Han

MEN’S COLLECTION | 2011
PHOTOGRAPHER Junghoon Han

SHOE & HANDBAG COLLECTION | 2011
PHOTOGRAPHER Wonyoung Chung

BEDDING COLLECTION | 2011

THANKSGIVING | 2011
DESIGNER Hyojung Ryu

JEFF KOONS LOVES SHINSEGAE | PARTY | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

JEFF KOONS LOVES SHINSEGAE | MAIN STORE DISPLAY | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

JEFF KOONS LOVES SHINSEGAE | SACRED HEARTS | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

JEFF KOONS LOVES SHINSEGAE | 2011
FILMING & EDITING Performata ART DIRECTOR Junsik Noh

MAY GIFT COLLECTION | 2011
EDITOR Chloe Yang

JEFF KOONS LOVES SHINSEGAE | 2011
3D ARTIST Todd Carosielli DESIGNER Hyojung Ryu, Jongyoon Park, Ara Ko, Junsik Noh PROJECT MANAGER Yangoh Chung

SHINSEGAE ACADEMY | 2011
ILLUSTRATOR Jean-Philippe Delhomme

PUBLISHED | 2010

SOLVE SUNDSBO | 2010
PHOTOGRAPHER Solve Sundsbo STYLIST Havana Laffitte

SHINSEGAE S PATTERN | 2009

TULAH RAY | 2009

SUSHI CHO | 2009

SOLVE SUNDSBO | 80TH ANNIVERSARY
PHOTOGRAPHER Solve Sundsbo

SOLVE SUNDSBO | SPRING 2009
PHOTOGRAPHER Solve Sundsbo

SOLVE SUNDSBO | FALL 2009
PHOTOGRAPHER Solve Sundsbo

THE WESTIN CHOSUN BEACH | 2000

SHINSEGAE MAIN STORE | 2009
ILLUSTRATOR Chao Yan

SHINSEGAE 4N5 | 2006
ILLUSTRATOR Julie Verhoeven

SHU UEMURA UNIT | 2006 & 2007

GIORGIO ARMANI BEAUTY | 2008
PHOTOGRAHPY Baron & Baron

SEJONG SOLOISTS | 2008

ART SEOUL | 2008

THIERRY VAN BIESEN | 2008
PHOTOGRAPHER Thierry van Bissen STYLIST Havana Laffitte

SHU UEMURA | 2008
DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter

CELEBRATION | 2004
CELEBRATION | BATH & BODY WORKS

TRUE TEMPTATION | 2004
TRUE TEMPTATION | BATH & BODY WORKS PHOTOGRAPHER James Wojcik DESIGNER Kristina Williams

SHU UEMURA MAKEUP BAG | 2007

SHU UEMURA COMMUNICATION | 2007
DESIGNER Julie Tong, Jongyoon Park PURCHASING Nancy Hafter

SHU UEMURA WINDOW | 2006 & 2007

SHU UEMURA CURLER AND CASE | 2006

SHU UEMURA PRECIOUS LASHES | 2007

SHU UEMURA X TSANG KIN WAH | 2006
ARTIST Tsang Kkin Wah

SHU UEMURA X MAMECHIYO | 2006
ARTIST MAMECHIYO

SHU UEMURA PALETTE INVITE | 2006
DESIGNER Julie Tong

SHU UEMURA HOLIDAY CURLER | 2006
DESIGNER Jongyoon Park

TIERNEY GEARON | 2006
PHOTOGRAPHER Tierney Gearon

SHU UEMURA BLACK | 2005

JARDIN DE CHOUETTE | 2004
ILLUSTRATOR Chico Hayasaki This project was not produced.

WHITE HOLIDAY | 2004
WHITE HOLIDAY | BATH & BODY WORKS

TUTTI DOLCI | 2004
TUTTI DOLCI | BATH & BODY WORKS ILLUSTRATOR Susan Maddux

ART & CULTURE

RESTAURANT & FOOD

FASHION & BEAUTY

THEORY | 2001
DESIGNER Olivia Paek

THE CHOSUN HOTEL GROUP | 2001
LOGO DESIGN Chermayeff & Geismar

THE WESTIN CHOSUN SEOUL | 2000
SELECTED FOR BRANDING AT YOUNG GUNS 3

BOON THE SHOP | 2001
D&AD ANNUAL AWARD 2001 ART DIRECTORS CLUB 80TH ANNUAL 2001

BOON SPA | 2000
D&AD ANNUAL AWARD 2000 ID MAGAZINE DESIGN REVIEW 2000 ART DIRECTORS CLUB 79TH ANNUAL